Real estate press releases are great opportunities for agents to raise brand awareness and share unique market trends. Just be sure to include all the who, what, where, when and why to make your announcements newsworthy.
This podcast provides high-octane training on the skills and strategies you need to build a lasting career in real estate. They also discuss how to deal with the most challenging situations you might face as an agent.
Curbed
Curbed, the pioneering website that has covered real estate, architecture and urbanism since 2004, relaunched as part of New York Magazine on May 1, with a sophisticated redesign and a new site experience. The relaunch marks an ambitious effort to cover city life in an age when questions about what our cities will become have never been more pressing.
In addition to its long-established coverage of New York, Curbed will expand its reach nationally. It will explore the American city as a stage on which conflicts are played out, where opposing visions of the future are tested. And it will seek out the innovative, creative people and ideas that are reimagining the way we live in cities.
The relaunch of Curbed also introduces several new features, including the “Design Hunting” section, which will feature unique finds and aesthetic inspiration. Led by New York’s design editor, Wendy Goodman, the section will unearth minimalist, maximalist and everything in-between apartments and homes. The relaunch will also incorporate the magazine’s expert product hunters, who will round out Curbed’s offerings with recommendations for their favorite items in the home.
Haskell said bringing on Curbed made sense editorially because New York Magazine covers many of the same topics, and on a business level because it can draw in more advertisers and digital subscriptions, as 14-year-old Curbed is now behind a paywall. However, he also stresses that New York Magazine will continue to maintain separate brands like The Cut and Vulture, as well as its own podcasts, such as Kara Swisher’s and Scott Galloway’s Recode Decode.
Zillow
Zillow is one of the most popular real estate websites in the United States. It offers a variety of services for home buyers, sellers, and renters, including proprietary Zestimates (research-based estimates of home value), real estate listings, agent referrals, and financing options. Zillow also provides a wide range of market data and information, including home value trends, local mortgage rates, short sales, and foreclosures.
The company’s website and mobile apps allow users to search for properties in the United States, and its international sites serve markets outside of the U.S. Zillow’s flagship product, Zillow Zestimates, is an estimated home value calculator that uses public records to determine a property’s approximate market value. Zillow Zestimates are not intended to be used as a substitute for a professional appraisal.
Real estate professionals can advertise their services on Zillow, and the site has a number of tools to help with client management, including CRM and lead generation. Zillow’s Premier Agent program allows qualified agents to pay a fee to be featured on the website and in mobile apps. The company also receives revenue from ad sales on its sites, as well as revenue from its Mortgage Lenders of America and Zillow Home Loans divisions.
Zillow’s users provide a rich source of data on more than 80 million homes. This information, combined with user behavior and sentiment data, gives Zillow unique insights into the real estate market. Zillow also makes money through its Zestimates advertising business, which sells home-value estimates to advertisers. In addition, Zillow Offers, an iBuyer service that allows it to buy and sell homes directly to its users, generates revenue for the company. The company has begun winding down this service over the course of 2021 and 2022.
Keeping Current Matters
Keeping Current Matters, or KCM, is a real estate content provider for agents that helps them set themselves apart as market experts. The company creates educational, easy-to-share marketing content that helps their clients understand the housing market and its trends.
KCM provides agents, brokers and lenders with national housing market stats in infographics, charts and reports that are easily shareable on social media or in client meetings. It also offers a custom report builder and templates for clients to design newsletters using their third-party email software. Additionally, KCM produces video interviews with renowned economists and speakers to help educate their clients on the housing market.
In addition to national content, KCM also provides local data that reflects their markets. This is an important factor for agents because their clients are always asking what’s happening in the market locally and what that means for their own real estate situation.
Like other services, such as roomvu, KCM offers a variety of real estate content that can be used for online marketing and sharing on social media platforms. However, unlike other solutions that simply post generic real estate content on a national level, KCM’s videos are professionally produced and don’t just repurpose weak stock footage.
This month KCM launched KCM Local, an innovative product that allows agents to customize national housing market stats with specific local information for their clients and prospects. The result is a personalized market update that includes a valuation update, an equity summary and options for leveraging that equity into new properties. Additionally, it comes with a pre-made video that can be used to make the presentation even more impactful for your audience.
Real Estate News for Investors with Kathy Fettke
Investing in real estate is one of the most reliable ways to build wealth over time. It’s important to keep up with the latest trends and news in real estate in order to make informed investment decisions. But most busy investors don’t have the time to research every headline and trend. That’s where BiggerPocket’s Real Estate News for Investors podcast comes in.
In this weekly podcast, real estate investment expert Kathy Fettke shares her expertise and insider tips with listeners. She covers the latest market trends, economic analysis that affects real estate prices, and updates on today’s hottest real estate markets for turnkey rental property. She also discusses 1031 exchanges, private lending, commercial properties, office buildings, retail shopping centers, apartments, multifamily, self storage, and condo-conversion. She also talks about strategies for avoiding common and costly mistakes in the marketplace.
Fettke is the co-CEO of Real Wealth Network and author of Retire Rich with Rentals. She has decades of media and real estate investing experience, and is a frequent guest expert on CNN, CNBC, Fox News, NPR and CBS MarketWatch. Her podcasts—The Real Wealth Show and Real Estate News for Investors—are top ten podcasts on iTunes with listeners in 133 countries.
On the Real Estate News for Investors podcast, Fettke interviews investors who have built up enough passive income from cash flowing real estate to quit their day jobs and live life on their own terms. She and her guests share their best tips for creating financial freedom through smart real estate investments. Some of her guests include Robert Kiyosaki, Loral Langemeier, Gary Keller, Jim Cramer, Doug Duncan, Peter Schiff, and Suse Orman. Whether you want to invest in single family rentals, multifamily or other commercial properties, this podcast is a must-listen for anyone looking to achieve financial independence through real estate.
The Real Word
The National Association of Realtors puts breaking news from major media outlets into a real estate context each weekday on its Twitter feed. It also shares business tips, industry trends, and advice for home buyers and sellers. It’s one of the best resources for Realtors and agents.
The New York Times publishes all the news that’s fit to print — including real estate and mortgage industry trends. Its Twitter feed offers a variety of articles on everything from upcoming home sales to new mortgage-related tech tools for professionals to use with their clients.
Inman is a leading industry magazine for real estate agents, brokers, and executives. Its Twitter feed delivers timely articles that cover real estate trends, new technology for the industry, and predictions about the future of the housing market.
A popular real estate podcast, The Real Word is a must-follow for anyone interested in real estate. Its hosts, Byron Lazine and Nicole White, discuss current real estate topics and issues while also shouting out a marketer of the week.
Real estate agents need to be familiar with local community amenities like unique monuments, museums, or landmarks, as well as the best restaurants and newest bars and breweries. Keeping up with this information can help real estate agents better market homes and their neighborhoods to potential buyers.
The founders of real estate agency Carrot have a knack for creating engaging content and educating their audience. Their Twitter feed has a mix of content that’s geared toward investors, such as tips for increasing profits and avoiding common investor mistakes, and content that’s aimed at agents, such as marketing ideas and interviews with industry heavyweights.